For 100 years, our commitment to investing in our communities has been unwavering. What began as a tradition of giving has grown into a powerful force for social impact — strengthening communities, fostering innovation, and investing in a brighter future.
Our leadership throughout the years has shaped a culture of generosity that has become embedded into our long-term value creation approach. Also integral to this journey have been our long-term community-based partners, some of whom we have worked with closely for over 40 years.
Our social contributions have been amplified by successive generations of employees who play a key role by dedicating their time, expertise, and energy to supporting local and national initiatives.
$500 M+
invested in communities across Canada over the past 40 years
Building stronger communities
Supporting community initiatives is at the heart of our philanthropic mission. This year alone, we partnered with over 200 organizations to strengthen the social fabric of our communities, including promoting social inclusion and assisting vulnerable families. A cornerstone of our efforts is our deep-rooted partnership with Centraide of Greater Montreal, which has helped drive meaningful change in social development for decades.
Empowering creativity and cultural heritage
Arts and culture are powerful drivers of social cohesion and innovation. In 2024, we devoted nearly one third of our community investment to both established and emerging cultural institutions – including theatre groups, museums, music ensembles, and artist residencies.
Our legacy of support has helped shape the cultural landscape, from the Winnipeg Art Gallery to Montréal’s Théâtre du Nouveau Monde and the Orchestre symphonique de Montréal, which we have proudly supported since 1982. These investments ensure that creativity continues to inspire future generations.
Enhancing health and well‑being
Access to quality healthcare is essential for thriving communities. Our philanthropic efforts support hospitals, research centres, and mental health organizations.
Over the last 40 years, our company has been a key partner to hospitals, strengthening their capacity to provide essential services to patients and advancing research in care. Our recent investments in the Montreal Heart Institute’s biobank, CHU Sainte-Justine’s genomics research centre and St. Michael’s Hospital’s MAP Centre for Urban Health Solutions are advancing medical innovation, improving patient outcomes, and shaping the future of healthcare in Canada.
Opening doors to the future
Education is a key pillar for building a better world. Since 1980, we have invested approximately $78 million in scholarships, mentorship programs, and research initiatives that expand opportunities for students across the country. We take pride in our strong partnerships with institutions such as Université de Montréal, McGill University, the University of Ottawa, Université Laval, and the University of Manitoba, empowering the next generation of leaders and innovators.
Acting for a greener future
As environmental challenges grow, we remain committed to funding initiatives that aim to protect our planet for future generations. Through key partnerships, we have helped fund major conservation projects with the Nature Conservancy of Canada, supported Les amis de la montagne in preserving Montréal’s cherished green spaces, and played an important role in launching a transformative green energy initiative at Concordia University.
Photo: © Agence Culte
